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Insights

AN AUGMENTED REALITY CHECK

Posted by Steve Snyder

Apr 19, 2017 3:50:58 PM

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Earlier this year in his blog recapping 2016 as the Year of Live Streaming, my colleague Brent Martino noted that we’re just starting to round the corner toward increased immersion into a “360-degree world” through continued advancements in virtual reality (VR) and augmented reality (AR). As our physical existence collides with the digital technologies meant to enhance it, we marketers need to pay close attention to how this will impact the new ways people will soon experience the world around them – not just as consumers but applied across every aspect of our daily lives.

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Topics: Video, Digital

Rebrand Your Business? 10 signs it’s time.

Posted by Meaghan Sheehan

Apr 11, 2017 2:43:11 PM

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1. There has been a merger or acquisition.

It’s not uncommon for several companies to become one. The single thing that unites those businesses is a new brand — something that encompasses each company and brings the uniqueness of those companies to the forefront. Your rebrand should make clients of each organization feel welcome and comforted by the change. 

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Topics: Brand Strategy, Branding

Americans Are Uneasy About Obamacare Replacement Plan

Posted by Sherri Starcher

Mar 30, 2017 9:52:04 AM

The last several months have brought significant speculation about President Trump’s long-awaited legislation to replace Obama’s Affordable Care Act (ACA). Though Trump has pushed lawmakers to get onboard with his American Health Care Act (AHCA), the Act was ultimately withdrawn from vote with Obamacare (OC) remaining as the law of the land for the foreseeable future. Still, it’s likely that some form of the bill will make a return to the docket in the near future, leaving all eyes on the Oval Office for signs that a revision is in the works.

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Topics: Healthcare, Healthcare Reform

5 Tips for Successful Project Management

Posted by Bri Roy

Mar 28, 2017 2:08:23 PM

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Organizations are seeing true payoff from investing resources, time and money into their organization’s project management expertise: lower costs, greater efficiencies, improved stakeholder and customer satisfactions, and greater competitive advantages. 80% of global executives believe having project management as a core competency helps them remain competitive, per an Economist Intelligence report.

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Topics: project management

LinkedIn Gets a Facelift

Posted by Meaghan Sheehan

Mar 22, 2017 2:04:01 PM

If you’re an avid user of LinkedIn, you have likely noticed by now the recent update this popular social media platform has undergone. As a millennial, the UI update is welcomed. I often thought the look and feel of the platform was clunky and extremely outdated, sometimes even confusing. The desktop version of LinkedIn is now more tightly aligned with the UI of the app and mobile version — a good move, considering 58% of unique monthly visitors are accessing the platform from a mobile device. However, the new UI is similar to more than just the app. Take a look at the comparison between Facebook and LinkedIn, as described in WIRED's recent article.LinkedinFB.gifAlthough alarmingly similar, this might be a good move for the now Microsoft-owned company. Millennials are now entering the workforce, and it’s assumed that this group who grew up with Facebook and log in everyday, know how to use it. The change encourages these users to do the same with LinkedIn.

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Topics: Social Media, Digital

Building Brand Image: The First Step You Must Take

Posted by Chris Langathianos

Mar 14, 2017 12:45:55 PM

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People often ask us, "what's the best advice you can give us when developing our brand image?”

The answer is more complex than the question, unfortunately. But the number one piece of advice I would give to small to mid-sized businesses when developing their brand image is: look at what other similar organizations are doing, and ask yourself, "what do they look like and what are they saying about themselves, and how can I do it differently?"

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Topics: Brand Strategy, Branding, Brand reputation

What can we learn about reputation management from PWC’s Oscar Snafu?

Posted by Tracy Hartman

Mar 7, 2017 11:43:45 AM

The Winner Is... Oscar_Snafu.jpegWhere were you when the Oscars Best Picture goof up occurred? I personally didn’t see it live, but it was just as impactful and horrifying when I saw the clip the following morning on several media outlets. I know I wasn’t the only one to think “did that REALLY just happen?”

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Topics: Public Relations, Brand reputation

3 things to Think About Before Launching a Business Podcast

Posted by Brent Martino

Mar 1, 2017 3:26:17 PM

Launching a business podcastOver the last ten years, thousands of podcasts have been launched. Some have managed to garner a large following, made money, or brought in leads, while others have come and gone with barely a whisper.

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Topics: Inbound Marketing, Digital, Podcasting

The Branding of Buddha — How to Protect Your Brand from the Wrong Audience

Posted by Sherri Starcher

Feb 16, 2017 2:26:33 PM

Branding_of_Buddha.jpgWhile in Thailand recently for my honeymoon, between coconut drinks and curry dishes, I couldn’t help but notice the prevalent image of the Buddha, most notably on the bodies of western tourists and on the shelves of the cheap gift shops lining the streets. Tattoos, statues, t-shirts — Buddha was everywhere! And, it’s not just for the vacationing crowd. Think about the last time you saw an ad for a yoga studio or scanned the aisles of your local health food store. Chances are the Buddha is around there somewhere, too.

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Topics: Brand Strategy, Branding, Brand reputation

Is Brand Loyalty Dead?

Posted by Bri Roy

Feb 9, 2017 3:12:46 PM

brand_loyalty_shopping.jpgToday, fewer consumers are staying loyal to brands. The days of walking down an aisle and looking for your specific item and then walking away are over. Consumers are now, more than ever, discount and deal driven. And, the internet is continuing to make this easier. A day’s worth of shopping can now be done in a fraction of the time — instantly comparing brands, vendors, and similar items to ensure the best and most cost efficient purchase possible.

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Topics: Branding, Brand reputation