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Insights

Building Brand Image: The First Step You Must Take

Posted by Chris Langathianos

Mar 14, 2017 12:45:55 PM

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People often ask us, "what's the best advice you can give us when developing our brand image?”

The answer is more complex than the question, unfortunately. But the number one piece of advice I would give to small to mid-sized businesses when developing their brand image is: look at what other similar organizations are doing, and ask yourself, "what do they look like and what are they saying about themselves, and how can I do it differently?"

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Topics: Brand Strategy, Branding, Brand reputation

What can we learn about reputation management from PWC’s Oscar Snafu?

Posted by Tracy Hartman

Mar 7, 2017 11:43:45 AM

The Winner Is... Oscar_Snafu.jpegWhere were you when the Oscars Best Picture goof up occurred? I personally didn’t see it live, but it was just as impactful and horrifying when I saw the clip the following morning on several media outlets. I know I wasn’t the only one to think “did that REALLY just happen?”

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Topics: Public Relations, Brand reputation

The Branding of Buddha — How to Protect Your Brand from the Wrong Audience

Posted by Sherri Starcher

Feb 16, 2017 2:26:33 PM

Branding_of_Buddha.jpgWhile in Thailand recently for my honeymoon, between coconut drinks and curry dishes, I couldn’t help but notice the prevalent image of the Buddha, most notably on the bodies of western tourists and on the shelves of the cheap gift shops lining the streets. Tattoos, statues, t-shirts — Buddha was everywhere! And, it’s not just for the vacationing crowd. Think about the last time you saw an ad for a yoga studio or scanned the aisles of your local health food store. Chances are the Buddha is around there somewhere, too.

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Topics: Brand Strategy, Branding, Brand reputation

Is Brand Loyalty Dead?

Posted by Bri Roy

Feb 9, 2017 3:12:46 PM

brand_loyalty_shopping.jpgToday, fewer consumers are staying loyal to brands. The days of walking down an aisle and looking for your specific item and then walking away are over. Consumers are now, more than ever, discount and deal driven. And, the internet is continuing to make this easier. A day’s worth of shopping can now be done in a fraction of the time — instantly comparing brands, vendors, and similar items to ensure the best and most cost efficient purchase possible.

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Topics: Branding, Brand reputation

FitBit- Why the Brand is Poised to Take on Telemedicine

Posted by Meaghan Sheehan

Jun 15, 2016 5:09:05 PM

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There has been a lot of buzz recently around FitBits.

Do they accurately track your heart rate or calories? Do they encourage users to be more active? Will they be able to provide improved monitoring of certain health conditions, like heart disease and diabetes? Regardless of your personal stance on FitBits, one thing is for sure — they’re making significant strides to become the leading wearable device for the world of telemedicine. 
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Topics: Healthcare, Branding, Brand reputation

2016 SEO Best Practices: How to Rank on Google Today

Posted by Sherri Starcher

Jun 1, 2016 12:21:55 PM

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A proper search engine optimization (SEO) plan is an important part of every solid web strategy. For starters, it’s what makes your website easy for search engines to crawl and understand your intention. When executed correctly, SEO will help you secure a spot in Google’s coveted list of returned results so that your prospects can find you and ultimately purchase your product or services.

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Topics: Brand reputation

Healthcare’s looming PR crisis: Ransomware

Posted by Tracy Hartman

Apr 27, 2016 4:47:55 PM

Ransomware.jpgI have been a part of many PR crises in my day – ranging from one of the state’s largest Chapter 11 filings to a client that had an employee involved in DUI that injured the parties in the other vehicle. Plain and simple, crisis communication is a necessary evil in the world of PR. Crap happens, and you have to be prepared for it, otherwise you will find yourself in deeper trouble.

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Topics: Healthcare, Public Relations, Brand reputation

Content Controversy: Lessons from Lands’ End

Posted by Steve Snyder

Mar 24, 2016 2:58:43 PM

Lands-end.jpgEvery now and then (well let’s be honest, it’s pretty often actually), another iconic brand steps spectacularly into it and presents us with the opportunity to opine on the do’s and don’ts associated with brand loyalty. You know, that highly coveted characteristic where you’ve converted costly, desirable prospects into returning, tried-and-true customers whose only requirement is that you steadfastly delight them with your brand experiences.

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Topics: Branding, Content Development, Public Relations, Crisis communications, Brand reputation

We're All Brand Reps

Posted by Casey Pierce

Jul 2, 2015 2:47:59 PM

shutterstock_181403405It’s been proven that people do business with people they like, even if products or services are more expensive than a competitor’s. As the old saying goes, you’re only as strong as your weakest link, or in this case—weakest employee. 

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Topics: Brand reputation

From Puppies to Date Rape: How to Tarnish Your Brand Real Fast

Posted by Tracy Hartman

May 4, 2015 8:30:00 AM

file000177357244Since I'm not a beer drinker, If I do pay attention to beer commercials, it's generally for the entertainment factor only. The Super Bowl is a good time to be entertained as the beer companies usually pull out all the stops.

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Topics: Public Relations, Brand reputation