May 27, 2014 12:02:00 PM
Or for that matter, “Made in Germany,” “Made in Britain,” etc.? When is it beneficial to incorporate the “geographical soul” of your brand into your brand positioning strategy?
Oct 29, 2013 11:07:00 AM
Recently, I attended the E3 Global Marketing Congress in Duisburg, Germany. E3, of which Aloft is a member, is a network of top brand strategy and communications firms from 24 countries, and marketing professionals from around the world were in attendance at this first annual event.