Would “Made in America” Help Your Brand Positioning?

Posted by Matt Bowen

May 27, 2014 12:02:00 PM

MadeinAMERICAOr for that matter, “Made in Germany,” “Made in Britain,” etc.? When is it beneficial to incorporate the “geographical soul” of your brand into your brand positioning strategy?

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Topics: Brand Strategy, Branding, E3, E3 Network

The real reason some brands outperform: authenticity. How you can do the same.

Posted by Matt Bowen

Oct 29, 2013 11:07:00 AM

Beverland_E3Recently, I attended the E3 Global Marketing Congress in Duisburg, Germany. E3, of which Aloft is a member, is a network of top brand strategy and communications firms from 24 countries, and marketing professionals from around the world were in attendance at this first annual event.

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Topics: Brand Strategy, Branding, E3 Network