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Why Your Healthcare Brand Needs to Focus on China Now

Posted by Matt Bowen

Nov 12, 2014 7:44:00 AM

iloveSHAs I sit in Shanghai at a local café, all I see around me are possibilities. You hear the numbers a lot, 1.4 billion people, rising middle class, etc., but until you sit in the middle of it and get engaged, it’s only then that you truly appreciate the significance of it all.

China is indeed the land of possibility. And that’s exactly how they view it too. They aren’t so interested in the past, but are very keen on thinking about the wonderful future that they have ahead. If only the rest of the world could be this optimistic.

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Topics: Healthcare, Branding, Mergers and Acquisitions, M&A

Make the Hard M&A Brand Strategy Decisions

Posted by Matt Bowen

Sep 20, 2013 12:24:00 PM

MandA final blogMerger and Acquisition activity is heating back up again after a four-year lull, and why not? M&A’s are a viable market growth strategy; and on paper, they “always” make sense.

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Topics: Brand Strategy, Branding, Mergers and Acquisitions, M&A