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Healthcare Marketing Blog

Lean and Healthcare: Can this Methodology Improve Processes and Reduce Denials?

Posted by David MacGregor

Jan 19, 2016 11:28:11 AM

I wrote and posted a healthcare-related blog back in October of 2013 that posed the question: Is Lean a Prescription for Healthcare’s “Do More with Less” Challenges? 

Also the title of that blog post, this question and thought seemed to make perfect sense to me. I’d been involved in marketing for a large manufacturing software company and we were promoting Lean to mid-sized manufacturers struggling to compete with larger competitors. Stiff competition forced these companies to keep their prices low, so their only real option was to focus on operational improvements to widen their margins and, for many, to survive. Sound familiar? It did to me, too.

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Why Your Healthcare Brand Needs to Focus on China Now

Posted by Matt Bowen

Nov 12, 2014 2:33:00 PM

As I sit in Shanghai at a local café, all I see around me are possibilities. You hear the numbers a lot, 1.4 billion people, rising middle class, etc., but until you sit in the middle of it and get engaged, it’s only then that you truly appreciate the significance of it all.

China is indeed the land of possibility. And that’s exactly how they view it too. They aren’t so interested in the past, but are very keen on thinking about the wonderful future that they have ahead. If only the rest of the world could be this optimistic.

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Topics: Healthcare, Branding

What Healthcare Can Learn from Retail Data Breaches

Posted by Matt Bowen

Sep 22, 2014 10:00:20 AM

This seems to be a recurring event. Another big retailer is hacked once again by data pirates, and their customers – the most important component of their business – are the unwilling victims. The recent disclosure by Home Depot, with 56 million consumers’ data compromised, surpasses Target’s. And hackers don’t discriminate—they go where the people are. From Neiman Marcus on one end of the spectrum to Supervalu and P.F. Chang’s on the other, if there’s data en masse, it’s a potential target.

Of course consumers aren’t the only victims. Home Depot has estimated that this breach will cost them $63 million from the steps it will need to take to rectify the situation.

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Putting the Patient at the Center of Your Self Pay Strategy

Posted by Kent Smith

Sep 3, 2014 10:00:00 AM

Aloft Group is proud to partner with some of the world’s leading healthcare organizations, and revenue cycle management consultancy MediRevv is one of them.

The Iowa-based company’s expertise and insights regarding a host of revenue cycle issues, particularly around self pay policies and tactics, is highly valued by their growing roster of healthcare provider clients.

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Topics: Healthcare

Hackers + Data Breaches = a BIG Problem for Their Brand and YOURS

Posted by Tracy Hartman

Aug 28, 2014 6:58:19 PM

Target and Neiman Marcus. These are two brands you normally don't hear mentioned in the same conversation, as one is a discount retailer and the other a luxury specialty department store.

However, they do have one dubious, common trait: they both have customers whose credit card information was stolen, the result of hackers gaining access to their "secure" data.

Target now says up to 110 million of their customers were affected by the breach, a big difference from the 40 million they originally reported. The number of Neiman Marcus customers affected is still not known.  

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Topics: Healthcare, Branding, Crisis communications

Social Media in Healthcare: a Prescription for Success

Posted by Tracy Hartman

Aug 6, 2014 12:56:26 PM

As social media became an accepted communications tool in recent years, it’s safe to say that the healthcare industry has been slower than most to adopt it, in spite of all of its intrinsic benefits. 

Why? There can be many factors, but Christina Thielst, a social media consultant and editor of a book from HIMSS entitled Applying Social Media Technologies in Healthcare Environments said the problem primarily can be attributed to media reports about security breaches and personal health information being leaked inadvertently via social media. 

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Topics: Healthcare Social Media

ICD-10 deadline: 2014 becomes 2015

Posted by David MacGregor

Jul 30, 2014 11:54:00 AM

Okay, so now what are we to think? With the passing of H.R. 4302, a House proposal titled “Protecting Access to Medicare Act of 2014,” the ICD-10 implementation date of October 2014 was officially pushed (as long as the president signs it, which conventional wisdom says he will) to October 2015. Why would a bill created to address a sustainable growth rate fix to Medicare include a hidden provision to extend the ICD-10 deadline? Because of politics, of course, and one has to wonder how many signing the proposal even knew the extension was in it—never mind the havoc it will now wreak on providers and technology vendors across the US.

As HIStalk just pointed out in response to the new proposal, “shifting the deadline will come with a whole new set of issues and expenses.” What, for instance, will vendors have to do to their ICD-10-ready software products, which will now require enhancements to accommodate for the deadline shift, and at what cost? What will ICD-10-ready provider organizations do now to adjust their implementation efforts and what will the increased expense mean to them after they’ve already spent so much money to meet the 2014 deadline? Will those providers who haven’t prepared because they anticipated such government pandemonium (you know who you are) now ever take anything related to ICD-10 deadlines seriously? Should they, or can we be sure this will be the absolute, final, final, final delay?

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Topics: Healthcare, ICD-10

Your Primary Customers Might Not Be the Ones Writing the Checks

Posted by Matt Bowen

Jul 23, 2014 11:54:00 AM

I’d like to first get something off my chest. For several years we’ve consulted with a multitude of companies that follow the principal of “internal customers.” Maybe your company does this too. The idea is that one department is the customer of another department. If a company has internal creative resources, for example, one of their “internal customers” might be HR.

I don’t know which consulting firm or business guru started this idea, but I think it’s total bunk.

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Topics: Healthcare, Inbound Marketing

Social media’s meteoric rise in healthcare

Posted by Tracy Hartman

Jul 23, 2014 11:47:00 AM

I had the opportunity to travel to Orlando at the beginning of the week for the HIMSS (Healthcare Information & Management Systems Society) conference. Coming from frigid New England, while I enjoyed the opportunity to NOT wear a coat outside with temperatures in the 70’s, I spent 98% of my time inside the Orlando County Convention Center (which by the way is one of the longest convention centers ever, and after wearing high heels for my time spent there, by feet are still recuperating).

Because healthcare IT is one of the few industries that is truly growing and prospering, especially as it pertains to technology (think Obamacare and his requirements to get all hospital switched to electronic health records) this show has become a beast.  In fact, HIMSS is the largest healthcare IT gathering of its kind, with 37,000 people attending this year and thousands of exhibitors.

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Topics: Healthcare

Five Common ICD-10 Myths Debunked

Posted by David MacGregor

Jul 16, 2014 11:47:00 AM

With the approaching ICD-10 implementation date of October 1, 2014, there has been a tremendous amount of information floating around about what this switch means and what healthcare organizations need to do to prepare for it. Unfortunately, when it comes to ICD-10, there are many myths masquerading as truth. 

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Topics: Healthcare, ICD-10